Probability

Collisions between creativity and reality

Probability is a visual identity design and storytelling project developed for the Department of Industrial Design at Tatung University (TTUID) for Yodex Taipei 2018. The project aimed to convey a design perspective through graphics that engage both the audience's emotions and reason.

SectorArt + Culture
Design + Architecture

DisciplineBooks
Campaigns
Visual Identity

Year2018

ClientDept. of Industrial Design, Tatung University

Inspired by the unpredictability of colliding water waves, the abstract concept of “probability” was visualised using this imagery. Red and blue, symbolising passion and wisdom, respectively, were chosen as the foundational elements of the visual identity. These colours represent the mental collision often experienced during the design process, highlighting the interplay between creativity and logic.

Art DirectionMemphis Sun
Michael Yu

Project Management

Eileen Wang
May Yu
Memphis Sun
Michael Chen

Graphic Design

Memphis
Michael Yu
Peggy Lin
Peggy Wang
Shanniss Chang

Merchandise DesignShu-Yu Lin
Vic Shih
Yu-Hsin Lin

Motion Design

Amy Hong
Kiki Chu
Ned Chung
Ruo-Yu Wu
Sophia Shih
Yen-Shuang Shih

Spatial DesignCarter Lin
Ken Chang
Po-Chien Ko
Tian-Yi Shie

Photography

Alex Kao
Catria Lin
Joy Chen
Tim Hsiao

Probability

Collisions between creativity and reality

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