As climate change increasingly endangers human life, the significance of sustainability has drawn greater focus in recent years. While the public begins to engage with the circular economy, industries are investing in research, development, and optimisation of circular products and production systems to catalyse change. Building on the momentum of prior exhibitions, “the SPIRAL” unites 67 businesses, 245 exhibits, and several international organisations, making it Taiwan's largest-ever circular design exhibition, with the most extensive collection of cases.
SectorArt + Culture Civic + Public Design + Architecture
The visual identity, structured around three pivotal concepts—“SPOT, ECHO, 360°”—draws inspiration from the movement, progression, and expansion of matter and energy along a unified axis. The continuous rotation of the central axis, depicted as a fluid, uninterrupted image, symbolises the process of iteration and energy accumulation. This embodies the curatorial team's vision of fostering a dynamic dialogue and empowering consumers, designers, and manufacturers alike, utilising the exhibition as a platform for mutual learning and exchange.
The visitor journey is built upon these three conceptual frameworks and extends into a cohesive, linear narrative across four independent exhibition rooms. Each room mirrors and connects with the others through complementary design approaches. From observing the current landscape, proposing solutions, exploring new possibilities, and finally linking to global networks, the exhibition flows from the abstract to the concrete, the macro to the micro, illustrating the philosophies and practices of circular design.
Beyond merely presenting circular design through art, spatial concepts, and exhibitions, these principles are embedded in curatorial planning and material selection. The partitions, display tables, and seating in the exhibition are crafted from reusable paper and wood products, while the printed materials utilise paper made from paper manufacturing waste. These efforts not only minimise resource consumption during the exhibition's production but also reflect the evolution of the circular economy from a designer’s viewpoint, highlighting design’s integral role in advancing the circular economy framework.
Role (as members of CHU Studio)Curator + Lead Graphic Designer