Align Practice
Align Practice is a design studio made up of multidisciplinary practitioners. We work across disciplines, communities and sensory experiences, revealing untapped potential to create genuine engagement and lasting impact.
Align refers to mutual understanding and tuning between collaborators throughout a project. Through conversations and questions, we shift perspectives within unpolished language to deeply understand problems and define challenges. Once a relevant context has been identified, we collect and filter key information, shaping a coherent and sincere narrative. Practice, on the other hand, is the act of materialising that narrative. Within a clear framework, we think fluidly across diverse creative fields and apply ideas interactively, not only realising brands’ essence but also exploring deeper emotional connections and resonance.
Grounded in this approach, we aimed to develop a visual identity that is modest yet adaptable—one that stands alongside collaborators from all backgrounds without drawing focus. Much like a designer’s role in a collaborative project, it remains visible and tangible without demanding attention. Staying true to the meaning of “align”, we built a visual system with flexible order, enabling information to be added, removed or repositioned with clarity. These structural principles bring to the surface the hidden but crucial reference lines that typically go unnoticed.
The typography system echoes this visual narrative, centred around Elza, a neo-grotesque sans serif with virtually no humanistic touch. It reduces all text to just two levels of hierarchy—large and small—accompanied by minimal changes in weight and colour. The result is a restrained yet articulate tone that reflects Align Practice’s brand voice. Within this highly rational, near-monochrome palette, a subtle blushing pink accent is used for highlights. This fleeting hue reintroduces a humanistic layer into the sensible system, reflecting our ongoing attention to the emotional dimension of design.
Align Practice 參考線設計是一個由跨領域設計師組成的創意團隊。以協作者的角色，於不同領域、人群與感官體驗間開拓尚未被喚醒的可能性。
Align，意指在專案中彼此理解、調頻的過程。我們透過對話與提問，在未經修飾的語句中換位思考，以深入理解問題、定義目標。聚焦適切的脈絡後，進一步搜集並梳理相關資訊，最終構築出連貫而真誠的敘事。Practice，則是將敘事具體實踐的行為。在明確的框架中，我們跨越多維度的創意領域靈活思考、交互運用，不僅實現品牌理念，也持續探索更深刻的情感連結與共鳴。
在這樣的基礎下，我們期望打造一套平實而具兼容性的視覺識別，足以與來自各方的夥伴並立，卻不搶其風采。一如設計師在專案中所扮演的角色，清晰可感卻不居首位。本著 align 的詞義「對齊」，我們建立了一套具靈活秩序的視覺架構，使資訊得以在載體中清晰而有條理地增減、移動，並在看似無形之處，呈現那些至關重要卻被刻意隱藏的參考線。
字體系統的設定回應整體視覺脈絡，以幾乎去除人文筆觸的 Elza 為主體，僅以大、小兩個層級完成所有的資訊傳遞，輔以必要的字重、色彩應用，以不慍不火的語氣具象化了 Align Practice 的品牌情緒。同時，在近乎純灰階、極度理性的色彩基調中，那一抹作為提示與指引的紅粉色，再次於理性的敘事中注入一絲人性，回應我們對情感脈絡之於設計的關注與重視。
Year
2025Sectors
Design + ArchitectureDisciplines
Brand StrategyNaming
Visual Identity
Art Direction + Design
孫廷睿 Memphis Sun林宛瑜 Megan Lin
Printing Support
王星又 Aasta Wang印研所 The Print Institute