AURA
A deepening appreciation of beauty
AURA is an online media outlet from Taiwan that focuses on contemporary men’s fashion and the culture surrounding the watch industry. They champion the belief that fashion is more than surface-level aesthetics; it represents an individual’s personal style journey and a deepening appreciation of beauty.
SectorArt + Culture
Entertainment + Media
Discipline
Visual Identity
Year2019
ClientAURA
The name AURA embodies the notion of an atmosphere or unique vibe surrounding someone. The brand draws on mirroring elements in its logotype to reflect this ethos, symbolising the twins’ connection as co-founders. Boldly contrasting blue and orange tones have been chosen as the brand’s signature colours, conveying an audacious, self-assured style that distinctly represents AURA’s character and attitude.
Art Direction + DesignMemphis Sun