HAZE Collection
Defined as a mysterious brand, living between positive and negative space, HAZE is an emotional connection between the urban nature of the founder’s home city and the environment at large. Founded in late 2013, HAZE is a collective of products, primarily focused on eyewear with a basis for the curiosity of unfamiliar materials and designs, as a reaction to the world in which people live and work.
In 2017, HAZE developed its brand identity system with high-quality products in the fashion and lifestyle categories. Architectural elements play a big role in HAZE’s brand identity, from blueprints and building materials (concrete and copper) to the transformation of geometry.
HAZE Collection 被定義為一個變幻莫測的品牌，創始人秉持好奇心、探索「城市水泥」的正負空間，帶領品牌建立產品與使用者之間的情感聯繫。HAZE 成立於 2013 年末，專注於眼鏡相關產品，勇於嘗試不熟悉的材料，並應用於產品研發，反映人們的生活需求、創造衝突美感。
2017 年，HAZE 不僅以嶄新的面貌與大家再次見面，更是在全球各地擴大時尚與生活的格局。建築元素在 HAZE 產品中扮演重要的角色，從藍圖、建築材料（混凝土和金屬結構）到幾何變換等應用皆可見其影響深遠。
Year
2017Collaborator
HAZE CollectionSectors
Fashion + BeautyRetail
Disciplines
Brand StrategyIndustrial + Product
Visual Identity