Grounded in the traditional supply of ring-lock scaffolding systems, KINJO began reimagining the possibilities of its practice through its involvement in the 2017 TFAM X-site project. As its work expanded, KINJO no longer responded only to conventional construction uses but began to reposition the ring-lock system as a spatial medium defined by flexibility, narrative potential, and openness. Framed by the proposition “Play the Process, Build the Unseen”, KINJO continues to broaden the application of scaffolding across commercial, cultural, and artistic contexts. SectorDesign + Architecture
Professional Services
The identity supports KINJO’s evolution from a sales-oriented supplier into a more integrated service partner. Rooted in the nature of the scaffolding industry and hands-on building experience, the strategy centres on Precision, unfolding into three core attributes: Accuracy, Reproducibility, and Versatility. The visual language draws from the metallic textures of scaffolding, the reflection of light, and the vivid hue of laser levels, while a type system balancing mechanical clarity with human sensibility shapes an identity that feels calm and clearly defined. Subtle references to the ring-lock structure are embedded within the logotype, translating KINJO’s former condition—almost unseen, yet indispensable—into a clear and recognisable brand symbol.
The catalogue is designed as a series of folded booklets, bringing together brand introduction, product information, and imagery within a clear and considered framework. Through a restructured information architecture and a systematic product coding system, it reduces communication friction and serves as an interface among KINJO, designers, and users. More than a printed deliverable, it establishes a modular content system that can continue to grow alongside the brand’s expanding portfolio.
The brand imagery further reinterprets scaffolding as a vessel for narrative, giving form to KINJO’s imagination beyond structure alone. By integrating mirrored, translucent, and transparent elements into modular units, the visuals explore the interplay of reflection, diffusion, and transparency. Around this unit, three scenarios unfold: an imaginative setting marked by lightness and playfulness, a functional context shaped by the outdoors and wilderness, and a tool-led narrative centred on measurement and calibration. Together, they articulate KINJO’s cultural, spatial, and technical dimensions. Through this body of imagery, scaffolding is reimagined not only as a construction system, but as a spatial medium capable of carrying both practical function and creative imagination.
Art Director + Design + PhotographyMegan Lin
Memphis Sun 3D + Motion GraphicsVic ShihPrinting ProductionAasta Wang The Print Institute