The serpentine marble, a unique stone found in the Hualien mountains of Taiwan, is the result of countless tectonic collisions and high-temperature metamorphism. This marble, known for its high jade content, exceptional strength, and hardness, has been systematically extracted on a large scale since the 1970s, becoming a cornerstone of Taiwan’s stone industry. Among its key players, Santai Marble has held a prominent position in developing and applying serpentine marble, showcasing its expertise in this unique material.
For millennia, the accumulation of minerals through natural forces has revealed intricate and striking textures, showcasing the countless ways in which different substances fuse. Transformed through human creativity, these stones have seamlessly integrated into various aspects of life. From tools and artefacts to sculpture and architecture, their resilience and enduring beauty not only provide a sense of stability and comfort but also a profound connection to the natural world, fostering a deep appreciation for our environment.
The new corporate identity draws inspiration from the natural textures of quarry rock faces. The arrangement of blocks and lines reflects the cut marks from stone extraction, while the contrast in typeface weights echoes the gradation from heavy rock veins to lighter slabs. The signature serpentine green combines complementary tones in its colour palette, embodying Santai Marble's steady and poised character. Yet, it reflects the company’s innovative spirit, setting it apart from its competitors.
Founded during challenging times, Santai Marble has refined and evolved over the past half-century, becoming Taiwan's leading name in serpentine marble. By continuously collaborating with local cultural and creative industries, Santai has brought this magnificent gift from nature to the global stage. With skilled craftsmanship, it highlights the unique beauty of the land’s textures, uncovering the aesthetic depth of the stone while expanding the possibilities for everyday life.
Role (as members of CHU Studio)Lead Graphic Designer
Team MembersAlex Lee
Alfie Shao
Enpu Hsu
Francesco Su
Jun Teng
Megan Lin
Memphis Sun
Mia Chen
Industrial DesignVerde