XLAND is an outdoor appliance brand that believes outdoor gear and its users share a story with nature. As a result, the boundaries between the city and the wilderness are crossed and gradually blurred. Sector
Retail
Its first retail store was designed to convey the Urban Outdoor concept, advocating the brand's lightness, comfort, and affordability through both offline and online media. Multiple elevations and modular shelving systems aim to create flexible spatial configurations and evoke the atmosphere of an “Urban Wilderness.”